Frequently asked questions
Here you'll find the most common questions about AI UGC videos and working with us.
What is Arystrix, and what exactly do you do?
Arystrix is a Hungarian AI video studio. We produce UGC-style video ads and ad creatives for online stores, DTC brands, mobile apps and marketing agencies.
In our videos, lifelike AI presenters talk about your product, exactly as your brief says. No casting, no product shipping and no shoot day: production happens on our side, and you get the finished assets.
We don't sell software, and we don't broker influencers. We are a service: you tell us what you want to sell and to whom, and we produce the videos for it, each with its own hook.
We deliver the finished creatives ad-ready – edited, captioned, in Meta and TikTok sizes, so you can start testing them straight away.
About the service
With traditional UGC, you look for creators, send them the product, coordinate, and then wait for the footage. With AI UGC, the same video format is produced, just in a studio, with lifelike AI presenters.
The result is the same direct, shot-on-a-phone tone that viewers are used to on ad platforms – it just comes together faster and more predictably. No scheduling, no shipping, no reshoots.
The presenter says what your brief contains, in the tone you want, as many times as needed. If a hook doesn't deliver, you don't need a new shoot: you can order a new hook, which counts as a separate video. You can see the whole process here: Services.
We most often work for online stores, DTC brands and apps: beauty, accessories, home, sport, supplements, digital products. If you're not sure whether your product would work in this format, send us the link at [email protected] – we'll tell you what we'd make of it, and also if we think a different kind of creative would work better.
Neither. We only ask for two things:
1) photos of the product, existing videos or your online store link
2) a short brief on who the product is for and what you want to achieve
We handle the rest: concept, script, AI presenter, editing, captions. If you already have a creative that works or a brand book, we're happy to look at that too, so that the tone and the visual style match your brand.
We start with a short, free consultation: we look at your product, your target audience and the creatives you need. Then you get a concrete proposal on how many videos we'd produce, with which concepts and by when. Once that's agreed, the brief follows, then production. Write to [email protected], or book a slot on the Free consultation page.
Turnaround and feedback
Once the brief is approved, we usually show you the first drafts within 48 hours. The finished, ad-ready assets are ready in a few days – the exact deadline depends on how many videos, concepts and language versions you ask for.
For a larger package, we give you a schedule at the very start: when the concepts arrive, when the first cuts are ready and when the final files arrive. If the deadline is tied to a campaign launch, we fix it in advance and plan production around it. We also take on urgent work, but only if quality doesn't suffer – we'll tell you honestly in the consultation.
Every video includes one revision round: send us your comments on the finished video in one go, and we rework the video based on them. Each further revision round counts as a new video and is paid for as one – we tell you beforehand and only start once you approve.
If a video isn't at all what you expected from the brief, we produce it again free of charge; this doesn't count as a revision round. If the direction changes along the way – a different offer, a different target audience, a new product version – that also counts as a revision round. A revision is not the same as a new hook: how many hooks come with each video is explained in the next question.
Every video comes with one hook (the video's opening). If you want to test another hook or CTA for the same video, each additional hook or CTA variant counts as a separate video and is billed as one. Order 10 or more videos and we add 3 videos free; order 20 or more and we add 6. Revisions are separate: every video includes one revision round; each further round counts as a new video. One video is up to 30 seconds long; for longer videos we quote a custom price.
Brief, languages, formats
The three most important things: what you sell, to whom, and the one claim the viewer should remember after the video. Beyond that, a few product photos or existing videos help, as do your online store link, your current offer (discount, shipping, guarantee) and, if you have one, your brand's tone of voice. If you share what you've learned from previous ads, we can see which hooks have worked for you so far. We also have a short brief template: fill it in, and we have everything we need for production.
By default, you get vertical 9:16 video, which works for Meta and TikTok ads, Reels and Shorts. On request, we also cut square (1:1) and landscape (16:9) versions, so you have assets ready for every placement in your ads manager.
Every video comes with captions, because a large share of viewers scroll with the sound off. We deliver the files as mp4 via a download link, in ad-ready size and quality, so you can upload them right away.
If you order extra hooks or CTAs, you get them as separate files, so you can test each one on its own. If needed, we also hand over the raw cut and the stills used, in case your own team wants to keep working with them.
Our base language is Hungarian, but we also produce in the languages of your markets – English, German, Romanian and other European languages. We match the voice and the captions to the same cut, so the same creative can run in several countries without a separate shoot. For material in languages other than Hungarian, we recommend a native-speaker check of the copy so the wording stays natural; if you have a colleague for that, we coordinate with them, and if not, we organise it.
You do. You can use the delivered videos with no limit on time or platform: in organic posts, paid ads, newsletters, your online store or on marketplaces. There's no separate royalty, and nothing to renegotiate if a creative runs for a long time. There's no creator contract in the background either, because we don't broker influencers – production happens in-house. If you have questions about the rights or the contract, write to [email protected], or find us on the Contact page.
Pricing and transparency
We price per video, and the more videos you order, the lower the unit price (from 3, 5, 10 and 20 videos). You'll see the prices in your own currency on the Pricing page, where you can also order a single video by card right away; for larger or custom projects we send you a tailored quote. If you need creatives on an ongoing basis, you can also choose a monthly subscription, where you know in advance how many assets arrive each month. Each video comes with one hook; every additional hook or CTA variant counts as a separate video. Order 10 or more videos and we add 3 videos free; order 20 or more and we add 6. One video is up to 30 seconds long; for longer videos we quote a custom price.
Yes, and we take this seriously. In line with the ad platforms' own rules and consumer protection expectations, we never present an artificially generated presenter as a real customer: we don't produce made-up customer reviews, and we don't claim the presenter actually used the product. We use Meta's and TikTok's AI labels where the platform requires them, and we also mark it in the video if the rules of that market require it. If stricter rules apply in your sector, we follow them – just mention it in the brief.
We don't make videos of a real person without their consent, we don't copy existing brands or ads, and we don't produce made-up customer reviews or made-up statistics. We don't make claims your product can't back up – healing effects, guaranteed results, specific revenue promises. We don't broker influencers and we don't manage your ad account for you, but we're happy to work with whoever does. We don't promise a specific ROAS either: the creative is our job; the results come from your product, your offer and your campaign management together.